Time, bottled for Stowells.

Famous for their boxed wines, Stowells of Chelsea wanted to launch a range of wines in bottles. Research had shown that their target audience wanted and liked the ‘time measure’ of a 70cl bottle of wine: despite the bag in a box keeping wine fresher for longer, and the convenience of having wine on tap by way of a tap in the box - people just liked the idea that wine comes in bottles…

Feeding off the research, I created various ‘times’ when a bottle would just be enough, and linked it with the ’time in a bottle’ notion of the song by Jim Croce - and created a new strap - ‘love wine’- using the new, branded, cork for good measure.

Creative Direction & Photography by Robert Crampton