Driving traffic to Flanders.

An out-of-home campaign created for Visit Flanders which appeared across the London Underground network.

The brief asked to focus on a particular character of each of four key cities – Bruges, Brussels, Ghent and Ostend. And as much as each city has its fill of fantastic art, heritage buildings, and the more typical tourist attractions, the lesser known stars of the Flanders show were seen to be chocolate, beer, music and seafood.

Concepts, copy and creative direction by Robert Crampton.