Just limin’ in Barbados.

Turning a destination brand into a lifestyle brand, by way of connecting the cool, confident and informal nature of the islanders with the way it talks about itself to the outside world.

Gone were the stuffy images and language seen on a lot of destination branding: here, was a fresh, street-level, attitude that spoke of fun, heritage, culture and everything a holiday visitor could want in a vibrant, casual and unique tone of voice.

Concepts, copy and creative direction by Robert Crampton.